Casey Christian is a Wisconsin-based creative director and designer creating distinctive brand identities for sports, fitness, lifestyle, and consumer brands. His work combines strategy, design, and art direction to turn strong ideas into distinctive, flexible brand systems.
About
Casey believes the best work starts with a strong idea and gets better when strategy, creative direction, and design happen together. Equally comfortable leading the thinking or getting hands-on with the work, he brings an art director’s perspective to everything from brand identities to integrated campaigns. The goal is simple: make work that’s distinctive, useful, and actually interesting.
Hodag Creative
Studio Founder
Casey started Hodag Creative in 2023 as a way to work more directly with founders, marketing teams, and growing brands. The independent Wisconsin studio focuses on brand identity, creative direction, and campaigns, with a particular love for sports, fitness, wellness, and founder-led brands. Small by design, Hodag keeps Casey involved from the first conversation through final execution.
Work History
Casey started his career as an art director, spending 15 years at Midwest agencies including BVK, Colle McVoy, and Planet Propaganda. Along the way, he worked across national and regional brands spanning sports, food, workwear and lifestyle, higher education, healthcare, and technology. His experience covers brand identity, advertising, integrated campaigns, and creative direction, from early concept through final execution.
Select Clients
40 Grit, AKHG, Associated Bank, Boise Curling Club, Broken String Tennis, Caribou Coffee, CITGO, Duluth Trading Co., Explore Minnesota Tourism, Extrordinas, Goodpoint Homes, HockeyStopz, Horizon Fitness, Hyperformance Lab, Hydrasports, Iron American, Jack Skille Hockey Academy, Jersey Mike’s Subs, Kaplan, NextGen Athletics, Panchero's Mexican Grill, Parise Hockey, Purina, Traction, United Way, USA Swimming, US Performance Academy, Visit Maine Tourism, Worldie Draft Futbol.
Services
Creative + Art Direction
Concept development, art direction, and creative leadership for agencies and in-house teams. Available for projects, pitches, launches, and ongoing creative support. Experienced leading the work from early concepts through design, production, and final execution.
Brand Campaigns
Concept and campaign development across video, digital, social, print, OOH, events, and branded content. From the big idea through execution. Built to carry a strong creative idea across every channel while keeping the work connected and consistent.
Brand Identity
Strategy and visual identity systems built around a strong central idea, from logos and typography through guidelines, digital, campaigns, and launch. Creating flexible systems that give brands a distinctive look, feel, and point of view across every touchpoint.
