Associated Bank had a longstanding partnership with the Green Bay Packers, but wanted more people to know about it and more fans signing up for Packers Checking. The campaign put the players front and center, leveraging sponsorships with Davante Adams, Randall Cobb, and Jordy Nelson through bold, photography-driven creative. The work stretched across outdoor, digital, and in-store, turning one of Wisconsin’s most recognizable sports partnerships into a campaign that drove a major increase in Packers Checking sign-ups.