CITGO Lubricants
When weird works.

Info
CITGO needed a campaign that brought two of its lubricant brands, CITGARD engine oils and Mystik greases, together under one message. “Some Combinations Make More Sense Than Others” turned that challenge into a visual idea built to stand out in heavy-duty trucking and agriculture publications. Tyrannosquirrel. Cluckstallion. Portashower. Mousaphant. Each intentionally dumb combination made the smart pairing of CITGARD and Mystik the punchline. Working with CG artist Pierre Bourjo, the creatures and objects were created in 3D and brought to life across print, digital, and animated video ads.


Services
Brand Campaign, Art Direction, Character Design, TV Production
Client
CITGO
Year
2025
Awards
Communications Arts Advertising Shortlist









