CITGO Lubricants

When weird works.

CITGO Tyrannosquirrel

Info

CITGO needed a campaign that brought two of its lubricant brands, CITGARD engine oils and Mystik greases, together under one message. “Some Combinations Make More Sense Than Others” turned that challenge into a visual idea built to stand out in heavy-duty trucking and agriculture publications. Tyrannosquirrel. Cluckstallion. Portashower. Mousaphant. Each intentionally dumb combination made the smart pairing of CITGARD and Mystik the punchline. Working with CG artist Pierre Bourjo, the creatures and objects were created in 3D and brought to life across print, digital, and animated video ads.

CITGO Cluckstallion
CITGO Portashower

Services

Brand Campaign, Art Direction, Character Design, TV Production

Client

CITGO

Year

2025

Awards

Communications Arts Advertising Shortlist

CITGO Trade Print Ad
CITGO Trade Print Ad
CITGO Trade Print Ad
CITGO Mousaphant
CITGO Vroomgroom
CITGO Cowpig
CITGO Grizzbass