Jersey Mike’s had a simple idea at the heart of its brand: A Sub Above. The campaign brought that promise to life by focusing on the things that make a Jersey Mike’s sub different, using bold, graphic appetite appeal to turn the food itself into the story.

Bacon sizzles on the flat top. The Juice drizzles over a freshly made sub. A cheesesteak gets cheesed right before your eyes. Tight shots, movement, sound, and larger-than-life ingredients made every detail feel delicious, while showing the care and craft that goes into making a Jersey Mike’s sub a cut above typical fast food.

A Sub Above the Sub

Jersey Mike’s commitment to community goes well beyond the food. For its 2022 Day of Giving, the brand donated 100% of the day’s sales to the Special Olympics. This spot shifts the focus from what goes into the sub to the people and communities Jersey Mike’s serves, bringing another side of A Sub Above to life.